Greenwood, MS: Brand/Discover What Moves You Campaign

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Greenwood, Mississippi was a city with no identity to call its own. A hotspot for tourism from feeder markets that venture more than 50+ miles away, it needed a suite of material from a revamped identity packet, to tourist and tourism board materials, all-new digital, social, print, and web. I introduced an expanded color palette, illustrative and graphic treatments, as well as a type suite with a lot of rustic charm. The new styling was built around their existing logo and designed to capture a Delta feel.

Brand pillars included highlighting culinary arts, history, getaways, and more.